Dubai Media Inc. re-launches Dubai Sports Channel with new identity

Dubai Media Incorporated announced the re-launch of Dubai Sports Channel in a new identity as part of a series of developments including setting up new studios and attracting leading experts from the sports media in order to meet the viewer’s preferences and strengthen the position of the channel to be at par with the leading sports channels in the world.

The announcement was made during a Press Conference held at the new studios of the Channel in Oud Maitha in the presence Ahmad Al Sheikh, Chairman, Dubai Sports channel and a number of officials from Dubai Media Inc.

The Chairman of Dubai Sports Channel announced the dates of the new launch of Dubai Sports Channel which will start its broadcast at 2pm on 1st January 2006. He said, “Dubai Sports Channel will appear to its viewers in the Arab world, from the Gulf to the Ocean, in a fresh new look. This is a vital step for us to stay on target with the policies we operate under.”

He added, “Dubai Media Inc. was established by the Dubai Government to be one of the many bridges linking minds in a respectful and modern manner between the UAE and the Arab World. But the world of satellite channels is very competitive.”

Al Sheikh said, “Those who come to Dubai will recognize from the first minute that excellence is the common theme and the best work is the one that no one has accomplished before.”

He said, “So we started with one team spirit in building this Channel for a good future – to make it a distinguished channel both in content and packaging. As for the presentation, we have designed a new logo for the channel that reflects a spirit of modernity and development.”

“Also, there will be huge studios which have been built in a very short period of time and which will include sets for more than ten programmes with latest sound and visual technology and digital equipments that are used in leading TV channels in the world,” the Chairman of the Dubai Sports Channel added.

Ahmed Al Sheikh talked about the future and the new look of Dubai Sports Channel, and how the Channel will address its viewers and what is the language and ideas that it will apply. He said, “We have the great benefit from our experiences and achievements of the past in preparing our new and comprehensive programmes that will concentrate on all sports and individual competitions that were neglected by the media so far. We will concentrate on Local and Gulf events, and provide a balanced coverage of the sports events in each Arab country, without neglecting the international sports.”

Al Sheikh thanked all those who participated in making the re-launch possible and said, “I want to begin the new Channel with sincerely thanking the leading officials in Dubai Government, who established and supported this media organization; the head and members of the Dubai Executive Office and my friends the Chairman and members of Dubai Media Inc. board and all the team members from the smallest employee to the Deputy Director.”

Talking about the message of Dubai Sports Channel he said, “Lastly, I would like to emphasize the message that Dubai Sports Channel has carried since its launch in 1998 till this date, which concentrated on promoting Local, Gulf and Arab sports. We have built an honest image about the achievement and development of the Arab sports.”

He added, “We have also participated in building a new Emarati media generation to join the Arab generation and coordinate with them in exchanging ideas and experiences. Also the broadcasts concentrate on local productions instead of buying the programmes from various sources.”

Ahmad Al Sheikh took the journalists on a tour of the new studios, control rooms and sets of the different programmes and said that the channel that was launched in 1998 will always keep its promises to put Arab viewers as its priority and offering them objective programmes that are at par with the international channels.